Mentoring New Talent on Your Digital Marketing Team
Building a solid team to carry your company’s products to new customers can be difficult, but it gets easier if you have a clear long-term strategy that includes both growth in your marketing efforts and growth in your team’s professional development. It’s hard to find a full team that is trained and ready to meet your needs, but it’s not hard to find talent, so if you can find the right mentors with experience to lead your team, you can work toward the perfect balance of critical thinking and creativity for your online marketing efforts. That means a better chance of identifying the trends you need to ride if you’re going to get the best ROI from your online marketing and paid ads.
Mentors Inside and Outside the Company
One of the best ways to encourage your team’s performance is to help them learn from the greats, not just the most experienced people in your company, but the most experienced people in the field. Luminaries like Eyal Gutentag have high profile careers with a lot of trade journalism paying attention to their big moves because they have proven themselves as thought leaders. Let their thoughts lead your team to their own discovery of their best talents. By bringing them the wisdom of many innovators and leaders in the field, you help them get the knowledge they need to build tomorrow’s next new approach to finding customers online.
Invest in Training and Development
It’s not just enough to have mentors in leadership and resources connecting people to outside thought leaders. You also need the organization in place to make it work for you. That’s where investing in the rightlearning and development team in your HR department is crucial. They can work closely with leadership that knows the department and its needs to build the best possible path to nurturing the right culture, educational resources, and continuing training for your team. That way, you can invest in building the workforce that will help you lead your industry.
It’s not hard to build a great team, but it does take time. The sooner you start, the sooner you’ll start seeing the growth in your team members’ approach to their jobs.