• Mail us
  • Advertising
  • Business
  • Industry
  • Management
  • Manufacture
  • Marketing
  • Services
Close
Enki Biz - Solutions for Success
Enki Biz - Solutions for Success
Close
  • Advertising
  • Business
  • Industry
  • Management
  • Manufacture
  • Marketing
  • Services
What is Brand Monitoring?
Share:
Business November 3, 2019 Jadyn Sidney

What is Brand Monitoring?

Brand monitoring is a way of keeping up-to-date with what your customers are saying about you, where they are saying it, and when. It is a way of collating information about your brand and product wherever it is mentioned and can help a business find brand new customers, be proactive in the face of potential online crises, keep an eye on competitors within the industry, and engage with a brand new set of customers. This is a hard task, with plenty of detail and analysis, and it is important that you have clarity and purpose before moving forward with changes based on the information. That is why you should hire the services of a professional brand audit company, to help you understand the importance of brand monitoring and how it can change the shape of your business strategy for the better.

Your brand is being talked about on social media channels, and quite often they are doing it away from your own branded channels in this arena, such as review sites, forums, and social media pages. Your current customers and potential customers might be seeing both positive and negative reviews of your company products and services without you knowing about it.

Brand monitoring is a way of your company understanding the perception of your company by finding these mentions, collating them, analysing them, and leveraging them to ensure you can continue to move forward positively.

Brand monitoring in this sense helps a company to problem-solve if you find your customers have certain issues, helps you to provide social customer care that boosts your brand reputation, tracks the movement and trends associated with your competitors, and helps to measure the results of your marketing campaigns.

One of the biggest things that brand monitoring can achieve is to help with your marketing efforts. This is especially the case with social media campaigns and other campaigns that are relatively new in the grand scheme of things. You can measure the reach of your campaign (including campaign-specific hashtags), how often your keywords are mentioned on social platforms, and what people feel about your messaging and marketing efforts.

Brand monitoring can also help to significantly improve the service you deliver to your customers. Customer service is paramount to a successful company and with brand monitoring you can improve the processes you have in place based on feedback garnered through mentions on social media about your brand, both positive and negative. With the information at your fingertips you can devise plans as to how to reply to both negative and positive mentions on social, with a view to improving brand reputation and customer appeal.

By tracking keywords, you can also see what the market is saying about your competitors, looking at what they are doing well, and what you are doing better at, putting it all into a big melting pot to make things better moving forward. This is a great way to improve processes, as well as look at ways in which you can improve your products and services, and what you are missing (or what your customers and potential customers perceive you to be missing).

Previous post What Is The Most Ideal Approach To Figure Out How SEO Agency Singapore Works?
What Is The Most Ideal Approach To Figure Out How SEO Agency Singapore Works?
Next post Enrobing Chocolate and Caramel Clusters
Enrobing Chocolate and Caramel Clusters

Related Posts

Six Tips to Choose the Right Crane for your Tower Crane Projects
Share:
Business

Six Tips to Choose the Right Crane for your Tower Crane Projects

December 28, 2020 Jadyn Sidney
Tower cranes are often used in construction sites where massive skyscrapers are being built after another. Construction engineers must contact a...
Having many Instagram followers and its benefits
Share:
Business

Having many Instagram followers and its benefits

July 24, 2021 Jadyn Sidney
In case you have a brand or you are an influencer, there will be a need to have several people who have to see your posts regularly which has...

Recent Posts

  • Building Success with Effective HR in Tourism
    May 6, 2025
    Building Success with Effective HR in Tourism
    Human Resource
  • Why Government Bonds Are a Key Part of a Balanced Portfolio
    January 16, 2025
    Why Government Bonds Are a Key Part of a Balanced Portfolio
    Business
  • SEO Audits for a Successful Website in Thailand
    November 23, 2024
    SEO Audits for a Successful Website in Thailand
    Business
  • How WordPress Support Services and Maintenance Plans Complement Each Other
    September 2, 2024
    How WordPress Support Services and Maintenance Plans Complement Each Other
    Business

Recent Posts

  • Building Success with Effective HR in Tourism
  • Why Government Bonds Are a Key Part of a Balanced Portfolio
  • SEO Audits for a Successful Website in Thailand
  • How WordPress Support Services and Maintenance Plans Complement Each Other
  • Fax App Showdown: Comparing the Top Solutions for Businesses of All Sizes

Archives

  • May 2025
  • January 2025
  • November 2024
  • September 2024
  • March 2024
  • September 2023
  • August 2023
  • June 2023
  • January 2023
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • July 2020
  • June 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
June 2025
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« May    

© 2022 Enki Biz. All Rights Reserved.

  • Five Reasons Why Your Business Needs an Industrial Computer Enclosure
    May 20, 2019
    Five Reasons Why Your Business Needs an Industrial Computer Enclosure
    Industry
  • How Industrial Supplies Are Used in Manufacturing
    April 3, 2019
    How Industrial Supplies Are Used in Manufacturing
    Industry
  • The executives Styles and How to Make Them Work for You
    June 26, 2019
    The executives Styles and How to Make Them Work for You
    Management
  • Little and Medium Companies Make Strategic Use of IT Managed Services
    May 14, 2019
    Little and Medium Companies Make Strategic Use of IT Managed Services
    Management