How Long You Can Expect Real Results from your SEO

In terms of search engine optimisation (SEO), a lot of website owners have unrealistic expectations and want quick results. However, SEO takes time and a lot of never-ending effort. Website owners must see SEO as an investment that requires maintenance and ongoing attention to see sustainable results. Because you want to see the worth of your investment, you might want to ask yourself “How long does it take to notice the impact of SEO?” Below are the factors that play a part in how fast SEO can be:

Website Design, Architecture, and Structure

Your CMS system, website design, and URL structure can drag your page ranking down if not handled properly. Make sure the architecture of your site and URL structure supports proper optimisation for a high ranking. Also, it is important to pick the correct responsive design for mobile optimisation. Other areas that require changes like large CSS and javascript files linked to external files must also be considered. This also includes picking a search-engine-friendly CMS that provides increased SEO capabilities.

Domain Age and Authority

SEO experts agree that domain age may have to do with the ranking process. In general new websites and domains often take longer to produce results than older websites because of the number of backlinks that contribute to the fact that older websites are more trusted. Because of bigger backlink networks, established websites usually take time to rank over their competitors. The older and more authoritative the domain, the more linking network it will generate with every passing year.

Competitor Analysis

There are many things you can learn by analysing your competitors, especially those that dominate the search results. You can learn valuable insights for your own SEO strategy like patterns, keywords, and new practices to try. Also, analysing your competitors will help in targeting better relevant keywords. Such a process takes time which factors into the length of time it takes SEO to produce results.

SEO Errors, Google Penalties, and Hosting Problems

Damages like SEO errors, search engine penalties, and undependable website hosting take longer amounts of time to recover from. Depending on how many broken links, 404 errors, inconsistent optimisation, and 301 directs, resolving such problems can show positive results in as little as two weeks. But, it is important to keep in mind that Google does not index all of the changes at once. When updating or making changes to any site pages, you need to depend on the search engine giant to find such changes and recrawl the page. Older websites may update faster, especially if there are more inbound links than newer websites with fewer links.