Enki Biz
  • Advertising
  • Business
  • Industry
  • Management
  • Manufacture
  • Marketing
  • Services
  • Mail us
Close
Enki Biz
Close
  • Advertising
  • Business
  • Industry
  • Management
  • Manufacture
  • Marketing
  • Services
  • Mail us
Four Important Factors to Keep in Mind when Planning your Product Packaging
Share:
Business November 10, 2019 Jadyn Sidney

Four Important Factors to Keep in Mind when Planning your Product Packaging

When launching a product, you will need packaging in some shape or form. While packaging techniques are as varied as the scope of product types available on the market, there is still common ground. If you are planning to launch a new product and need packaging or wish to enhance your existing strategy, consider the factors below to ensure a successful product launch:

Customization

Today’s leading brands customize their packaging to individual consumers or campaigns or to their product’s unique needs and personality. If you want to invest in high-quality packaging, pick a company that can deliver customized solutions. For instance, Belley Canada box packaging is designed based on certain specifications and other unique requirements. Your packaging partner will help you optimize costs and reduce material waste, which is vital to your packaging bottom line.

Testing

Innovative product packaging can grab attention and set a brand apart on a crowded shelf. However, any outside-of-the-box packaging had to undergo rigorous testing to get there. In terms of keeping a product free of damage, it is important to work out a new design’s kink in a laboratory instead of as a result of negative reviews from customers.

Great packaging companies have packaging engineers who will test your packaging in a laboratory equipped with advanced technologies to ensure optimal performance. Qualified engineering teams have ISTA-trained technicians who perform in-depth testing to make sure you end up with packaging that meets all relevant industry standards and product-specific requirements.

Branding

Packaging provides an opportunity to feature the logo, color palette, values, and personality of your brand. Together with the increase in customized packaging, brands are using each part of their packaging to showcase their unique style. For instance, craft beer packaging includes taking advantage of branded beer trays, mother cartons, can ends, and other options. Make sure to tap into branding opportunities by going beyond a simple logo on the pouch or box. Use your creativity with branded stretch films, tertiary packaging, and more.

Sustainability

These days, sustainability has become a major decision-making factor. Signs that show the carbon footprint of your company will hold more weight. Prioritizing sustainability as you launch or update your packaging is a great way to future-proof your brand.  In terms of this approach, think about incorporating new materials or designs like zippers to provide your packaging with a reusable quality. Also, analyze how much energy is utilized to get your packaging from design to your customers’ door.

Previous post Enrobing Chocolate and Caramel Clusters
Enrobing Chocolate and Caramel Clusters
Next post Privileged Access Management: Why It’s Important for Today’s Organisations
Privileged Access Management: Why It’s Important for Today’s Organisations

Related Posts

How to Create Content Strategically on Instagram to Get Real Instagram followers
Share:
Business

How to Create Content Strategically on Instagram to Get Real Instagram followers

October 7, 2021 Jadyn Sidney
Have you started using Instagram to promote your business online and finding it hard to get real Instagram followers? Well, you are not the only...
Making the planet a safer place to live through marine consulting
Share:
Business

Making the planet a safer place to live through marine consulting

March 17, 2021 Jadyn Sidney
For the last 100 years, the object that has powered the development of the world is the black gold known as crude oil. Crude oil is refined which...

Recent Posts

  • Exploring Digital Marketing Jobs in Thailand
    January 19, 2023
    Exploring Digital Marketing Jobs in Thailand
    Business
  • Finding A Suitable Accounting Firm For Your Company In Thailand
    August 15, 2022
    Finding A Suitable Accounting Firm For Your Company In Thailand
    Business
  • How to use fundamental research to your advantage when trading stocks in Australia
    August 10, 2022
    How to use fundamental research to your advantage when trading stocks in Australia
    Business
  • How Video Conferencing Has Changed the Business World
    July 26, 2022
    How Video Conferencing Has Changed the Business World
    Business

Recent Posts

  • Exploring Digital Marketing Jobs in Thailand
  • Finding A Suitable Accounting Firm For Your Company In Thailand
  • How to use fundamental research to your advantage when trading stocks in Australia
  • How Video Conferencing Has Changed the Business World
  • Get a Slots Bonus Before Playing: Top Tips for Players

Archives

  • January 2023
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • July 2020
  • June 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

© 2022 Enki Biz. All Rights Reserved.

  • How Industrial Supplies Are Used in Manufacturing
    April 3, 2019
    How Industrial Supplies Are Used in Manufacturing
    Industry
  • Five Reasons Why Your Business Needs an Industrial Computer Enclosure
    May 20, 2019
    Five Reasons Why Your Business Needs an Industrial Computer Enclosure
    Industry
  • Goals of Corporate Management Programs
    May 22, 2019
    Goals of Corporate Management Programs
    Management
  • Little and Medium Companies Make Strategic Use of IT Managed Services
    May 14, 2019
    Little and Medium Companies Make Strategic Use of IT Managed Services
    Management