Four Important Factors to Keep in Mind when Planning your Product Packaging

When launching a product, you will need packaging in some shape or form. While packaging techniques are as varied as the scope of product types available on the market, there is still common ground. If you are planning to launch a new product and need packaging or wish to enhance your existing strategy, consider the factors below to ensure a successful product launch:

Customization

Today’s leading brands customize their packaging to individual consumers or campaigns or to their product’s unique needs and personality. If you want to invest in high-quality packaging, pick a company that can deliver customized solutions. For instance, Belley Canada box packaging is designed based on certain specifications and other unique requirements. Your packaging partner will help you optimize costs and reduce material waste, which is vital to your packaging bottom line.

Testing

Innovative product packaging can grab attention and set a brand apart on a crowded shelf. However, any outside-of-the-box packaging had to undergo rigorous testing to get there. In terms of keeping a product free of damage, it is important to work out a new design’s kink in a laboratory instead of as a result of negative reviews from customers.

Great packaging companies have packaging engineers who will test your packaging in a laboratory equipped with advanced technologies to ensure optimal performance. Qualified engineering teams have ISTA-trained technicians who perform in-depth testing to make sure you end up with packaging that meets all relevant industry standards and product-specific requirements.

Branding

Packaging provides an opportunity to feature the logo, color palette, values, and personality of your brand. Together with the increase in customized packaging, brands are using each part of their packaging to showcase their unique style. For instance, craft beer packaging includes taking advantage of branded beer trays, mother cartons, can ends, and other options. Make sure to tap into branding opportunities by going beyond a simple logo on the pouch or box. Use your creativity with branded stretch films, tertiary packaging, and more.

Sustainability

These days, sustainability has become a major decision-making factor. Signs that show the carbon footprint of your company will hold more weight. Prioritizing sustainability as you launch or update your packaging is a great way to future-proof your brand.  In terms of this approach, think about incorporating new materials or designs like zippers to provide your packaging with a reusable quality. Also, analyze how much energy is utilized to get your packaging from design to your customers’ door.