Explainer Video: What Is It and Why Your Business Needs It
Individuals and businesses that are looking for information on goods and services have one common goal in mind – to get speedy solutions for their problems. Thus, websites and social media pages have become the go-to source for customers to connect with sellers.
However, your websites can no longer be just another run-of-the-mill website. They have to have an impact on the global online market space. Explainer videos are one of the important tools that can quickly amplify your online presence.
You’re probably already aware of the fact that your audience’s attention span is falling rapidly. People are more inclined towards watching videos rather than going through long blocks of text. That’s why online video content has seen explosive growth over the past few years. Explainer videos fall under the same category. In this article, you’ll get to know all the reasons why explainer videos should be part of your business marketing arsenal.
What is an Explainer Video?
The majority of people either don’t have the time or are just lazy to read the entire text on your website or landing page. Text content alone will feel heavy and might bore your readers. On the other hand, if you put up a short video to help them understand your value proposition, you will be more likely to hook their attention. Explaining something visually is a much more effective way to grab a spot in your customers’ subconscious.
Explainer videos are short videos that help illustrate complex ideas in a simple, meaningful and engaging manner, usually in not more than 2 minutes. Being one of the most highly ranked resources today for content marketers, explainer videos are aimed at explaining and describing your company’s products, services, business model and more. All of this is presented in a way that the content resonates with your target audience’s pain points and needs.
Explainer videos have become an important marketing tool for companies all over the world. We’re now going to outline some of the benefits they can bring to your business.
6 Top Advantages of Using Explainer Videos for Your Business
Here are all the reasons why your business should implement this effective online marketing tool.
1. Increased Conversion Rates
Explainer videos have the power to convert viewers into customers! A recent survey suggests that 85% of people are more likely to buy a product after they watch an explainer video in it. Explainer videos are, therefore, highly effective in demonstrating your services or products to a mass market.
These videos can help increase your audience’s understanding of your business, predicts and services by clearly showcasing your corporate identity, product benefits and features and how they can be used to solve a problem or how it fills a market gap. Explainer videos can also keep track of what products or services customers are most interested in by displaying the number of views on each video.
2. Higher SEO Rankings
Even Google recognizes how impactful video content has become. This is why websites containing endless pages of text and images now rank low in Google search compared to those with video content. Explainer videos are more likely to be found by Google and be ranked on top of the first page.
You can further enhance search engine visibility by using titles, tags, meta descriptions, video URLs, rich snippets etc. to support your video content.
3. Your Website Traffic Grows
Most of the internet traffic today is driven by videos. They are the best source for generating higher online engagement. Explainer videos can be super important for start ups and growing businesses as they can greatly benefit from trending viral videos.
Explainer videos also lower your website bounce rates as videos are a great way to grasp your audience’s attention and increase their page views times.
4. It Boosts Shares on Social Media Platforms
Most of the internet users are watching online video right now. Also, because they’re so easy to share and upload, social sharing of video content amounts to staggering 1200% more shares than links and text posts combined. People love to share videos on their social media accounts such as Facebook, Instagram, Twitter and more. This means you can achieve much higher brand awareness through explainer videos.
5. Helps Clarify Your Product/Service Objective
Explaining through text can be tricky as you have to rely on your reader’s interpretation of your words. Explainer videos, on the contrary, take any guesswork or doubt out of the picture. They will effectively describe the basic function and usefulness of a product or service.
As a result, people get the correct understanding of your offerings once they see and hear someone explain it. Not just that, viewers will be more likely to retain that information for much longer. This way you can better connect with your potential customers and make them aware of what your business can do for them and why they should pick you over your competitors.
6. Better Showcases Your Brand Personality
Growing businesses and start ups really need to create a brand personality of their own to be able to make their mark. The number one thing that makes customers become repeat customers is your personality. Explainer videos greatly increase your brand recognisability and enhance your business image and persona. Audiences gain a sense of trust in you and your offerings, thereby forming a long lasting bond with your brand.
Explainer videos are proving to be one of the most popular and effective mediums for boosting your brand awareness. They are a must for any business marketing campaign as they have the ability to grand consumer’s attention quickly, strongly and pass on a clear message to boost conversions and sales.
So what are you waiting for? Hire a 2D animation studio in London to create striking explainer videos for your brand and engage with your potential customers like never before!
Richard Kearsey is a digital designer at Emerald Colour – an experienced creative branding agency in London that offers various services, like website design, animation, bespoke exhibition stand design, etc. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on latest design trends and upcoming marketing ideas.